Ngokutsho kwe-International Data Corporation (IDC), ukuthunyelwa kwe-smartphone yehlabathi jikelele kwehle nge-9% ngonyaka-ngonyaka kwikota yesibini ka-2022, kunye nemarike ye-smartphone yaseTshayina ithumela malunga ne-67.2 yezigidi zeeyunithi, phantsi kwe-14.7% unyaka nonyaka.
Bambalwa kwaye bambalwa abantu abatshintsha iifowuni zabo, okukhokelela ekuqhubekeni kokuhla kwintengiso ye-smartphone.Kodwa kwelinye icala, intengiso yee-smartwatches iyaqhubeka nokukhula.I-counterpoint data ibonisa ukuba ukuthunyelwa kwe-smartwatch yehlabathi kukhule nge-13% ngonyaka-ngonyaka kwi-Q2 2022, ngelixa e-China, ukuthengiswa kwe-smartwatch kukhule nge-48% ngonyaka.
Sinomdla: Ngentengiso yeeselfowuni iqhubeka nokuhla, kutheni ii-smartwatches zibe sisithandwa esitsha kwimakethi yedijithali?
Yintoni i-smartwatch?
“Ii-smartwatch ziye zaduma kule minyaka imbalwa idlulileyo.
Abantu abaninzi basenokuba baqhelene ngakumbi nowandulelayo, "i-smart bracelet".Enyanisweni, zombini luhlobo lwe "smart wear" yeemveliso.Inkcazo ye "smart wear" kwi-encyclopedia ithi, "ukusetyenziswa kwetheknoloji yokunxiba kwi-design ehlakaniphile yokugqoka imihla ngemihla, ukuphuhliswa kwezixhobo ezithwalayo (i-elektroniki) ngokubanzi.
Okwangoku, iindlela eziqhelekileyo zokugqoka i-smart zibandakanya ukugqoka indlebe (kubandakanywa nazo zonke iintlobo ze-headphones), ukugqoka kwesandla (kubandakanywa nezacholo, iiwotshi, njl.) kunye nentloko (izixhobo ze-VR / AR).
Iiwotshi ze-Smart, njengezona zixhobo eziphambili zokunxiba ze-wristband kwimarike, zinokwahlulwa zibe ngamacandelo amathathu ngokutsho kwabantu abakhonzayo: iiwotshi ezihlakaniphile zabantwana zigxininise ekubekweni okuchanekileyo, ukhuseleko kunye nokhuseleko, uncedo lokufunda kunye neminye imisebenzi, ngelixa iiwotshi ezikhulileyo ezihlakaniphile. kugxilwe ngakumbi kuhlolo lwempilo;kunye neewotshi ezihlakaniphile zabantu abadala zingancedisa kwimpilo, kwi-ofisi yokuhamba, intlawulo ye-intanethi ...... umsebenzi Ibanzi ngakumbi.
Kwaye ngokomsebenzi, iiwotshi ezihlakaniphile zinokwahlulwa zibe ziiwotshi zezempilo kunye nezemidlalo, kunye neewotshi ezigcweleyo ezijikelezayo.Kodwa zonke ezi zicandelwana ezivele kwiminyaka yakutshanje.Ekuqaleni, iiwotshi ze-smartwatches "yayiziwotshi ze-elektroniki" okanye "iiwotshi zedijithali" ezazisebenzisa itekhnoloji yekhompyutha.
Imbali ibuyela emva kowe-1972 xa uSeiko waseJapan kunye neNkampani yokuJonga iHamilton yaseUnited States bavelisa iteknoloji yekhompyutha yesandla kwaye bakhupha iwotshi yokuqala yedijithali, iPulsar, eyayixabisa i-2,100 yeedola.Ukususela ngoko, iiwotshi zedijithali ziye zaqhubeka ziphucula kwaye ziguqukela kwii-smartwatches, kwaye ekugqibeleni zangena kwimarike yabathengi ngokubanzi malunga ne-2015 ngokungena kweempawu eziqhelekileyo ezifana ne-Apple, i-Huawei kunye ne-Xiaomi.
Kwaye kude kube namhlanje, kusekho iibrendi ezintsha ezijoyina ukhuphiswano kwimakethi ye-smartwatch.Kuba xa kuthelekiswa nemarike ye-smartphone egcweleyo, imakethi enokunxitywa enobuchule isenamandla amakhulu.Itekhnoloji enxulumene neSmartwatch, nayo, iye yatshintsha kakhulu kwiminyaka elishumi.
Thatha iApple Watch yeApple njengomzekelo.
Kwi-2015, uchungechunge lokuqala lwe-0 oluye lwathengiswa, nangona lunokulinganisa izinga lentliziyo kunye nokudibanisa kwi-Wi-Fi, lwaluxhomekeke ekusebenzeni ngakumbi kwifowuni.Kwakuphela kwiminyaka elandelayo ukuba i-GPS ezimeleyo, ukubhukuda kwamanzi, ukuqeqeshwa kokuphefumla, i-ECG, ukulinganisa i-oksijini yegazi, ukurekhoda kokulala, ukuqonda ubushushu bomzimba kunye neminye imidlalo kunye nemisebenzi yokubeka iliso yezempilo yongezwa kwaye ngokuthe ngcembe yazimela kwifowuni.
Kwaye kwiminyaka yakutshanje, ngokungeniswa koncedo lwe-SOS olungxamisekileyo kunye nokufunyanwa kwengozi yemoto, imisebenzi yeklasi yokhuseleko iya kuba yinto ephambili kwikamva lohlaziyo lwe-smartwatch.
Okubangela umdla kukuba, xa isizukulwana sokuqala sewotshi ye-Apple saziswa, u-Apple wayephehlelele i-Apple Watch Edition enexabiso elingaphezulu kwe-12,000 yeedola, ifuna ukuyenza imveliso yodidi efana neewotshi zemveli.Uthotho loHlelo lwarhoxiswa kunyaka olandelayo.
Zeziphi iiwotshi ezithengwa ngabantu?
Ngokuphathelele kwintengiso yodwa, i-Apple kunye neHuawei okwangoku ziyimposiso ephezulu kwimakethe ye-smartwatch yasekhaya yabantu abadala, kwaye ukuthengisa kwabo kwi-Tmall kungaphezulu kwe-10 amaxesha e-Xiaomi kunye ne-OPPO, abakwindawo yesithathu neyesine.I-Xiaomi kunye ne-OPPO abanalwazi ngakumbi ngenxa yokungena kwabo kade (baqalise iiwotshi zabo zokuqala ngo-2019 nango-2020 ngokulandelelanayo), nto leyo echaphazela ukuthengisa ukuya kuthi ga kwinqanaba elithile.
I-Xiaomi eneneni yenye yeempawu zoovulindlela kwicandelo elinokunxitywa, ikhupha isacholo sayo sokuqala sika-Xiaomi kwangoko ngo-2014. Ngokutsho kwe-International Data Corporation (IDC), u-Xiaomi ufikelele kwi-cumulative ye-100 yezigidi ezithunyelwa ngezixhobo ezinxitywayo ngo-2019 kuphela, kunye nesandla esinxitywayo - oko kukuthi i-bracelet ye-Xiaomi - ukuthatha ikhredithi.Kodwa u-Xiaomi wagxila kwisongo, etyala imali kuphela kwi-Huami Technology (umenzi we-Amazfit yanamhlanje) ngo-2014, kwaye akazange aqalise uphawu lwe-smartwatch oluye lwelika-Xiaomi ngokupheleleyo.Kwakukule minyaka yakutsha nje apho ukwehla kwentengiso yezacholo ezikrelekrele kwanyanzela u-Xiaomi ukuba azibandakanye nogqatso lwemakethi ye-smartwatch.
Imakethi ye-smartwotshi yangoku ayikhethi kangako kuneeselfowuni, kodwa ukhuphiswano olwahluliweyo phakathi kweempawu ezahlukeneyo lusaqhuba ngokupheleleyo.
Iimpawu ezintlanu ze-smartwatch ezithengiswa kakhulu okwangoku zinemigca yeemveliso ezahlukeneyo phantsi kwazo, zijolise kwiimfuno zabantu abahlukeneyo.Thatha i-Apple njengomzekelo, i-Apple Watch entsha ekhutshwe ngoSeptemba kulo nyaka ineechungechunge ezintathu: i-SE (imodeli enexabiso eliphantsi), i-S8 (i-standard-round standard), kunye ne-Ultra (ingcali yangaphandle).
Kodwa uphawu ngalunye lunenzuzo eyahlukileyo yokhuphiswano.Ngokomzekelo, kulo nyaka i-Apple yazama ukungena kwintsimi yeewotshi zangaphandle ze-Ultra, kodwa ayizange yamkelwe kakuhle ngabantu abaninzi.Kuba iGarmin, uphawu olwaqala ngeGPS, lunenzuzo yendalo kweli candelo.
I-smartwatch kaGarmin ineempawu zodidi oluphezulu lwezemidlalo ezinjengokutshaja kwelanga, indawo echanekileyo ephezulu, ukukhanya okuphezulu kwe-LED, ukuziqhelanisa nobushushu kunye nokuziqhelanisa nokuphakama.Xa kuthelekiswa, i-Apple Watch, ekusafuneka ihlawulwe kanye ngosuku kunye nesiqingatha nangemva kokuphuculwa (ibhetri ye-Ultra ihlala iiyure ezingama-36), ininzi kakhulu "yenkukhu".
Amava obomi bebhetri kaApple Watch "ngosuku olunye" agxekwa ixesha elide.Iimpawu zasekhaya, nokuba yiHuawei, i-OPPO okanye i-Xiaomi, zingaphezulu lee kune-Apple kulo mba.Ngaphantsi kokusetyenziswa okuqhelekileyo, ubomi bebhetri yeHuawei GT3 ziintsuku ezili-14, i-Xiaomi Watch S1 ziintsuku ezili-12, kwaye i-OPPO Watch 3 inokufikelela kwiintsuku ezili-10.Xa kuthelekiswa neHuawei, i-OPPO kunye ne-Xiaomi zifikeleleka ngakumbi.
Nangona umthamo wemarike yeewotshi zabantwana umncinci xa uthelekiswa neewotshi zabantu abadala, ikwathatha indawo enkulu yesabelo semarike.Ngokwedatha yeshishini le-IDC, ukuthunyelwa kweewotshi zabantwana eTshayina kuya kuba malunga nezigidi ezili-15.82 zamaqhekeza ngo-2020, zibalelwa kwi-38.10% yesabelo sisonke semarike yeewotshi.
Okwangoku, i-sub-brand ye-BBK encinci ye-Little Genius ikwindawo ephambili kwishishini ngenxa yokungena kwayo kwangoko, kwaye intengiso yayo iyonke kwi-Tmall ingaphezulu kokuphindwe kabini kweHuawei, ekwindawo yesibini.Ngokweedatha ezilindelekileyo, i-Little Genius okwangoku yenza ngaphezulu kwe-30% yesabelo kwii-smartwatches zabantwana, ezinokuthelekiswa nesabelo semarike sika-Apple kwiiwotshi zabantu abadala.
Kutheni abantu bethenga iiwotshi ezihlakaniphile?
Ukurekhoda kwezemidlalo sesona sizathu sibalulekileyo sokuba abathengi bathenge ii-smartwatches, kunye ne-67.9% yabasebenzisi abaphononongiweyo ababonisa le mfuno.Ukurekhodwa kokulala, ukujonga impilo, kunye nokubeka iGPS nazo zonke iinjongo apho ngaphezu kwesiqingatha sabathengi bathenga ii-smartwatches.
U-Xiaoming (igama elinguzenzele), othenge i-Apple Watch Series kwiinyanga ezisi-7 ezidlulileyo, wafumana iwotshi ehlakaniphile ngenjongo yokujonga impilo yakhe yonke imihla kunye nokukhuthaza umthambo ongcono.Kwiinyanga ezintandathu kamva, uvakalelwa kukuba imikhwa yakhe yemihla ngemihla iye yatshintsha ngokwenene.
"Ndingenza nantoni na ukuvala isangqa (isalathiso sezempilo), ndiza kuma ngakumbi kwaye ndihambe ngakumbi kubomi bam bemihla ngemihla, kwaye ngoku ndiza kuhla kwisikhululo sikaloliwe ngaphambi kwexesha xa ndisiya ekhaya, ke ndiza kuhamba umgama oyi-1.5 yeekhilomitha ngaphezulu eqhelekileyo kwaye idle malunga neekhalori ezingama-80 ngaphezulu."
Enyanisweni, "impilo", "indawo" kunye "nemidlalo" ngokwenene yeyona misebenzi isetyenziswa ngabasebenzisi be-smartwatch.I-61.1% yabaphenduli bathi bahlala besebenzisa umsebenzi wokubeka iliso kwimpilo yewotshi, ngelixa abangaphezu kwesiqingatha bathi bahlala besebenzisa indawo yeGPS kunye nemisebenzi yokurekhoda ezemidlalo.
Imisebenzi enokuthi yenziwe yi-smartphone ngokwayo, njenge "fowuni", "WeChat" kunye "nomyalezo", iyancipha ngokuphindaphindiweyo ukusetyenziswa kwee-smartwatches: kuphela i-32.1%, i-25.6%, i-25.6% kunye ne-25.5% ngokulandelanayo.I-32.1%, i-25.6%, kunye ne-10.10% yabaphenduli bathi baya kusebenzisa le misebenzi kwii-smartwatches zabo.
Kwi-Xiaohongshu, ngaphandle kweengcebiso zebhrendi kunye nophononongo, ukusetyenziswa okusebenzayo kunye noyilo lwenkangeleko zezona nkalo zixoxwa kakhulu ngamanqaku anxulumene ne-smartwatch.
Imfuno yabantu ngexabiso lobuso be-smartwatch ayikho ngaphantsi kokusukela ukusetyenziswa kwayo okusebenzayo.Emva kwayo yonke loo nto, eyona nto iphambili yezixhobo ezinxibelelekileyo kufuneka "zinxibe" emzimbeni kwaye ube yinxalenye yomfanekiso womntu.Ngoko ke, kwingxoxo malunga neewotshi ezihlakaniphile, izichazi ezifana "ezibukekayo", "ezintle", "eziphambili" kunye "nobuthathaka" zihlala zisetyenziselwa ukuchaza iimpahla.Izichazi ezidla ngokusetyenziswa ukuchaza isinxibo nazo zivela rhoqo.
Ngokubhekiselele kusetyenziso olusebenzayo, ngaphandle kwezemidlalo kunye nempilo, "ukufunda," "intlawulo," "ezentlalo," kunye "nemidlalo" nazo Le yimisebenzi abantu abaya kuyinikela ingqalelo xa bekhetha i-smartwatch.
U-Xiao Ming, umsebenzisi omtsha we-smartwatch, uthe uhlala esebenzisa i-Apple Watch "ukukhuphisana nabanye kunye nokongeza abahlobo" ukuze azikhuthaze ukuba abambelele kwimidlalo kunye nokugcina idatha enempilo yomzimba ngendlela yokunxibelelana kwezentlalo.
Ukongeza kule misebenzi isebenzayo, ii-smartwatches zikwanezinto ezininzi ezingaqhelekanga kunye nezakhono ezincinci ezibonakala zingenamsebenzi ezifunwa ngabantu abatsha.
Njengoko ii-brand ziqhubeka nokwandisa indawo yokucofa kule minyaka yamva nje (i-Apple Watch iye yavela kwi-38mm eyahlukileyo yesizukulwana sokuqala ukuya kwi-49mm yokudayela kuluhlu olutsha lwe-Ultra yalo nyaka, esanda malunga ne-30%), izinto ezininzi ziyenzeka.
Ixesha lokuposa: Feb-10-2023
