Kuwo wonke ukwehla kwemakethi ye-elektroniki yabathengi ngo-2022, ukuthunyelwa kwe-smartphone kubuyele kwinqanaba leminyaka embalwa eyadlulayo, ukukhula kwe-TWS (enyanisweni ii-headphone ze-stereo ezingenazingcingo) khange kuphinde kucuthe umoya, ngelixa iiwotshi ezikrelekrele ziye zamelana namaza abandayo eshishini.
Ngokwengxelo entsha eyenziwe yinkampani yophando lwemalike i-Counterpoint Research, ukuthunyelwa kwimarike ye-smartwatch yehlabathi kukhule nge-13% unyaka nonyaka kwikota yesibini ka-2022, kunye nemarike ye-smartwotshi yaseIndiya ikhula ngaphezulu kwe-300% unyaka nonyaka ukodlula i-China. kwindawo yesibini.
U-Sujeong Lim, usekela-mlawuli we-Counterpoint, uthe iHuawei, i-Amazfit kunye nezinye ii-brand ezinkulu zaseTshayina zibone ukukhula okulinganiselweyo okanye ukwehla kwe-YoY, kwaye imakethi ye-smartwatch isekwindlela elungileyo yokukhula okunempilo ngenxa yokuncipha kwe-9% ye-YoY kwimarike ye-smartphone ngaphezulu. kwangelo xesha.
Ngokubhekiselele koku, uSun Yanbiao, umlawuli weZiko loPhando lweFowuni lokuQala, uxelele i-China Business News ukuba ubhubhani omtsha we-pneumonia ukhokelele abathengi ukuba bomeleze imeko yabo yezempilo (njengokubeka iliso kwi-oksijini yegazi kunye nobushushu bomzimba), kunye ne-smartwatch yehlabathi. Imarike iya kugqabhuka kwisiqingatha sokuqala sonyaka olandelayo.Kwaye uSteven Waltzer, umhlalutyi ophezulu wecandelo leenkonzo zesicwangciso esingenazingcingo kwihlabathi jikelele kwishishini lophando lwentengiso iStrategy Analytics, uthe, "Imakethi yaseTshayina ye-smartwatch yahlulahlulwe ngokusekwe kwimeko yesicelo, kwaye ukongeza kubadlali abaziintloko abanjengoGenius, iHuawei kunye neHuami, i-OPPO, I-Vivo, i-realme, i-oneplus kunye nezinye ii-smartphones eziphambili zaseTshayina nazo ziyangena kwisekethe ye-smartwatch, ngelixa abathengisi bewotshi abancinci nabaphakathi kunye nabangena indlela yokungena kule marike inomsila omde, eneempawu zokuhlola impilo kwaye incinci. iyabiza."
"Imfazwe esihlahleni"
Ingcali yedijithali kunye nomhlalutyi uLiao Zihan waqala ukunxiba ii-smartwatches ngo-2016, ukusuka kwi-Apple Watch yokuqala ukuya kwi-Huawei Watch yangoku, apho engazange ashiye i-smartwatch esihlahleni sakhe.Eyona nto yayimxakile kukuba abanye abantu babekhe bathandabuza imfuno yobuxoki yeewotshi, beziqhula “njengezacholo ezinkulu ezikrelekrele”.
"Omnye kukudlala indima yesaziso solwazi, kwaye enye kukwenza ukungabikho kokujonga umzimba ngeeselfowuni."U-Liao Zihan uthe abo bathanda imidlalo abafuna ukwazi isimo sabo sempilo ngabona basebenzisi ekujoliswe kubo kwiiwotshi ezihlakaniphile.Idatha efanelekileyo evela kwi-Ai Media Consulting ibonisa ukuba phakathi kwemisebenzi emininzi yeewotshi ezihlakaniphile, ukubeka iliso kwedatha yezempilo ngumsebenzi osetyenziswa kakhulu ngabasebenzisi abaphononongiweyo, i-accounting ye-61.1%, ilandelwa yi-GPS positioning (55.7%) kunye nomsebenzi wokurekhoda kwezemidlalo (54.7% ).
Ngokombono kaLiao Zihan, iiwotshi ezihlakaniphile zahlulwe ngokukodwa kwiindidi ezintathu: enye iwashi yabantwana, njenge-Xiaogi, i-360, njl., egxininisa ukhuseleko kunye nentlalontle yabantwana;enye ziiwotshi zobuchwephesha ezinje ngeJiaming, iAmazfit kunye neKeep, ezithatha indlela yemidlalo egqithileyo yangaphandle kwaye ijolise kubantu abaqeqeshiweyo kwaye zibiza kakhulu;kunye neewotshi ezihlakaniphile eziqaliswe ngabavelisi be-smartphone, ezithathwa njengeeselfowuni Ukuncedisana kweefowuni ze-smart.
Ngo-2014, i-Apple yakhupha isizukulwana sokuqala se-Apple Watch, eyaqalisa umjikelo omtsha "wemfazwe esihlahleni".Emva koko abavelisi beefowuni zasekhaya balandela, uHuawei wakhupha i-smartwatch yokuqala yeHuawei ngo-2015, i-Xiaomi, eyangena kwizixhobo ezinxitywayo kwi-bracelet ehlakaniphile, yangena ngokusemthethweni kwi-smartwatch ngo-2019, ngelixa i-OPPO kunye neVivo bangena kumdlalo emva kwexesha, bekhupha iimveliso ezinxulumene ne-smartwatch. ngo-2020.
Idatha enxulumene ne-Counterpoint ibonisa ukuba i-Apple, i-Samsung, i-Huawei kunye ne-Xiaomi aba bavelisi beeselfowuni kwi-8 ephezulu yoluhlu lwe-smartwatch yemarike yehlabathi jikelele kwikota yesibini ka-2022. Nangona kunjalo, nangona abavelisi beefowuni zasekhaya ze-Android bangene kwimarike, uLiao Zihan ukholelwa ukuba banokujonga kwi-Apple ekuqaleni ukwenza iiwotshi ezihlakaniphile.
Ngokubanzi, kwicandelo le-smartwatch, abavelisi be-Android baye benza impumelelo kwimpilo kunye noluhlu ukuze bahluke kwi-Apple, kodwa ngamnye unokuqonda okuhlukeneyo kwee-smartwatches."UHuawei ubeka esweni impilo kwindawo yokuqala, kukwakho iHuawei Health Lab ekhethekileyo, igxininisa uluhlu lwayo kunye nomsebenzi wokubeka iliso kwezempilo; Imbono ye-OPPO yeyokuba iwotshi kufuneka yenze okufanayo kunye nokusebenza kweselfowuni, oko kukuthi, unokufumana amava ngeselfowuni kunye newotshi; uphuhliso lwewotshi ye-Xiaomi lucotha ngokwentelekiso, inkangeleko iqhuba kakuhle, umsebenzi omninzi weringi wesandla utshintshelwa kwiwotshi. ”utshilo uLiao Zihan.
Nangona kunjalo, uSteven Waltzer uthe ukukhutshwa kweemodeli ezintsha, iimpawu ezingcono kunye namaxabiso ancomekayo kukukhula kwabaqhubi abaqhuba imakethi ye-smartwatch, kodwa i-OPPO, iVivo, i-realme, i-oneplus, abangene kade, basafuna ukuchitha amandla amaninzi ukuba bafuna ukufumana isabelo semarike kubadlali abaziintloko.
Ukuhla kwexabiso leyunithi kubangele ukuqhambuka?
Ngokweemarike zengingqi ezahlukeneyo, idatha ye-Counterpoint ibonisa ukuba imakethi ye-smartwatch yase-China iqhube kakubi kwikota yesibini yalo nyaka kwaye yathathwa yimarike yaseIndiya, ingena kwindawo yesithathu, ngelixa abasebenzisi base-US basengabathengi abakhulu kwimarike ye-smartwatch.Kuyafaneleka ukukhankanya ukuba imakethi ye-smartwatch yaseIndiya iyavutha, ngesantya sokukhula esingaphezulu kwe-300%.
"Ngexesha lekota, iipesenti ezingama-30 zeemodeli ezithunyelwa kwimarike yaseIndiya zazixabisa ngaphantsi kweedola ezingama-50."U-Sujeong Lim uthe, "Iimpawu ezinkulu zasekhaya ziye zaqalisa iimodeli ezingabizi kakhulu, zinciphisa umqobo wokungena kubathengi."Ngokubhekiselele koku, u-Sun Yanbiao uphinde wathi imakethi ye-smartwatch yase-India ikhula ngokukhawuleza kungekhona nje ngenxa yesiseko sayo esincinci, kodwa nangenxa yokuba i-Fire-Boltt kunye ne-Noise brand brand ziye zaqalisa i-Apple Watch engabizi kakhulu.
Kwimeko yoshishino olubuthathaka lwabathengi be-elektroniki, i-Sun Yanbiao inethemba malunga namathemba emarike yeewotshi ezihlakaniphile eziye zamelana ne-snap ebandayo."Izibalo zethu zibonisa ukuba i-smartwatch yehlabathi ikhule nge-10% ngonyaka kwikota yokuqala yalo nyaka kwaye kulindeleke ukuba ikhule nge-20% unyaka nonyaka."Uthe i-pneumonia entsha yesithsaba yenza abathengi bahlawule ngakumbi nangakumbi ingqalelo kwimpilo, i-market watch smart market iya kuba nefestile yokuqhambuka kwisiqingatha sokuqala sonyaka ozayo.
Kwaye ezinye iinguqu kwiivenkile ze-elektroniki zase-Huaqiang North, zenze nzulu ukuzithemba kuka-Sun Yanbiao kolu qikelelo."Ipesenti yeevenkile ezithengisa iiwotshi ezihlakaniphile kwimarike yase-Huaqiang North ngo-2020 yayimalunga ne-10%, kwaye ikhule yaya kwi-20% kwisiqingatha sokuqala salo nyaka."Ukholelwa ukuba okufanayo kukwizixhobo ezinxitywayo, ukuqhubela phambili kokuphuhliswa kweewotshi ezihlakaniphile kunokubhekiswa kwi-TWS, kwimarike ye-TWS ngexesha elitshisa kakhulu, i-Huaqiang North ine-30% ukuya kwi-40% yee-stalls ezibandakanyeka kwi-TWS ishishini.
Ngokombono we-Sun Yanbiao, ukuthandwa ngakumbi kweewotshi ezihlakaniphile ezimbini sisizathu esibalulekileyo sokudubula kweewotshi ezihlakaniphile kulo nyaka.Into ebizwa ngokuba yimowudi eyombini ibhekisa kwiwotshi ehlakaniphile inokuqhagamshelwa kwiselfowuni ngeBluetooth, kodwa inokufikelela kwimisebenzi yonxibelelwano ezimeleyo njengokufowuna ngekhadi le-eSIM, njengokubaleka ebusuku unganxibanga iselfowuni, kunye nokunxiba iwotshi ehlakaniphile inokufowuna kwaye incokole ne-WeChat.
Kufuneka kuqatshelwe ukuba i-eSIM yi-Embedded-SIM, kwaye i-eSIM khadi ifakwe kwiSIM khadi.Xa kuthelekiswa nekhadi le-SIM lemveli elisetyenziswa kwiiselfowuni, i-eSIM khadi ifakela i-SIM khadi kwi-chip, ke xa abasebenzisi besebenzisa izixhobo ezikrelekrele nge-eSIM khadi, kufuneka bavule kuphela inkonzo kwi-Intanethi kwaye bakhuphele ulwazi lwenombolo kwikhadi le-eSIM, kwaye ke izixhobo ezihlakaniphile zinokuba nomsebenzi wonxibelelwano oluzimeleyo njengeeselfowuni.
Ngokuka-Sun Yanbiao, ukuhlalisana kwe-eSIM khadi kunye nomnxeba weBluetooth yeyona nto iphambili yewotshi ehlakaniphile yekamva.Ikhadi le-eSIM elizimeleyo kunye nenkqubo ye-OS eyahlukileyo yenza ukuba i-smart watch ingabi "into yokudlala" yenkukhu kunye nombambo, kwaye i-smart watch inamathuba amaninzi okuphuhlisa.
Ngokukhula kwetekhnoloji, ngakumbi nangakumbi abavelisi bazama ukuqonda umsebenzi wefowuni kwiiwotshi ezihlakaniphile.NgoMeyi walo nyaka, i-GateKeeper yasungula iwaka le-4G yokufowunela iwotshi ye-Tic Watch, exhasa i-eSIM enye i-terminal yonxibelelwano oluzimeleyo, kwaye inokusebenzisa iwotshi yodwa ukufumana nokwenza iifowuni, kwaye ijonge kwaye ifumane ulwazi oluvela kwi-QQ, Fishu kunye neNail. ngokuzimeleyo.
"Okwangoku, abavelisi abafana noZhongke Lanxun, uJieli kunye noRuiyu banokubonelela ngeechips ezifunekayo kwiiwotshi ezimbini ze-smart-mode, kwaye eziphakamileyo zisafuna i-Qualcomm, i-MediaTek, njl. Akukho ngozi, iiwotshi ezimbini ziya idume kwikota yesine yalo nyaka, kwaye ixabiso liyakwehla liye kutsho kuma-500 yuan."Utshilo uSun Yanbiao.
USteven Waltzer ukwakholelwa ukuba ixabiso elipheleleyo le-smartwatches e-China liya kuba liphantsi kwixesha elizayo."Ixabiso lilonke le-smartwatches e-China lisezantsi nge-15-20% kunakwamanye amazwe akhula kakhulu, kwaye eneneni lihlala lingaphantsi komndilili wehlabathi jikelele malunga nemarike ye-smartwatch. nge-8% phakathi kuka-2022 kunye no-2027."
Ixesha lokuposa: Jan-11-2023
